Live events & Global Touring

At the heart of our business is Live Music and Experiences. We conceptualize, produce and manage spectacular events, white label content for our agency partners and produce global tours, some our own and others for a dynamic range of clients, from all backgrounds.

Headquartered in Central Europe, United International Artists and ATW Live create and manage custom-designed events for corporate, agency and brand clients across the world. Utilising key relationships built and fostered by our talented and heavily experienced in-house and external consultants and global creative teams.

Live Entertainment is embedded in our DNA. Now in our 22nd year, alongside our regional partners, combined, we create one of the most creative and progressive event conceptualization and event management companies in the world, handling in excess of 100 live music events, festivals, corporate exhibitions, global music tours and experiential campaigns every year. To date, we have completed in excess of 1500 event experiences, providing a plethora of strategic, creative and digital services, that include;

  • Event Staging
  • Outdoor Marketing
  • Experiential Event Activity
  • Event & Promotions Staff
  • PR & Advertising
  • Print Collateral and
  • Technical Support and Tour Logistics.
  • Event Conceptualization and Feasibility Reporting
  • Event Budget Development
  • Music and Playlist Programming
  • Talent Programming
  • Talent Acquisition
  • High Definition event filming, photography and Broadcast

We seek out clients who are open to bold, big thinking. Clients who love their brands and want to see surprising, creative solutions.

Alongside our global partners, the companies senior events team have managed creative and tour specific services for a large range of unique industry clients, including, Britney Spears (Circus Tour), Rihanna (Loud Tour), Wonderlust Festival (UK), Wireless Festival, Ibiza 123 Festival, London Zoo, Ministry of Sound, Hed Kandi Global Tours, Red Bull Air Race and many more. Utilizing a unique set of in-house resources to achieve our client’s commercial and creative goals;

  • Catwalk Shows
  • Product Launches
  • Cinema and Theatre Productions
  • Tour Accounting
  • Event Design
  • Festivals and Stadium Tours
  • Event Scheduling & Programming
  • Sound & Light Management
  • Branded Events
  • Immersive Consumer Experiences

"UIA is a modern Event Management company and agency that focuses on the customer and fan experience"


We lead where others follow, by supporting and helping our event partners create unforgettable experiences for their fans!